From quitting SRCC to bootstrapping logistics, to scaling 20K deliveries/day — the story of Siddharth and Tullika Batra and the rise of Pikndel.
In a world where ideas are plenty, but execution defines the winners, Siddharth Batra, a Chartered Accountant by profession and an ISB alum, chose the harder path — building. What started as a humble B2B logistics startup in 2015 has now evolved into Pikndel, one of India’s fastest-growing delivery infrastructure platforms for D2C brands.
The First Attempt: Bootstrapped, Profitable — But Not Scalable
Before Pikndel, Siddharth had already built a profitable B2B delivery company — a version of Dunzo or Wefast, but meant for businesses. It was entirely bootstrapped and ran profitably for three years. However, when the time came to scale into retail, the realities of high cash burn in the sector made him pause.
Rather than burn out, Siddharth stepped back. He joined ISB, got picked by Boston Consulting Group (BCG), and spent two years in consulting. But the itch to build never really faded.
The Birth of Pikndel
Armed with fresh insights and clarity, Siddharth returned with two core beliefs:
- Speed wins hearts
- Scale must be efficient
That’s how Pikndel was born—a delivery infrastructure platform built to give brands the power of Amazon-like delivery without losing their identity to marketplaces.
“We started by solving the basics. The average delivery SLA in the D2C space was 3 days or more. We brought it down to 24 hours, then Same Day, and now, we’re working on 1-Hour deliveries,” he shares.
The name Pikndel? It stands for what they do best: Pick and Deliver.
The Creative Strategist Behind the Speed
While Siddharth brought operational depth and strategic clarity, Tullika Batra added a unique blend of creativity and executional finesse to Pikndel’s leadership. A second-time founder in the quick commerce logistics space, Tullika blends storytelling instincts with deep-rooted industry insight.
A Journalism graduate from Delhi University and a Mass Communication postgrad from SIMC, she began her career producing corporate and ad films. But logistics ran in the family—dinner conversations often centered around trucks, routes, and turnaround times.
In 2015, she made the leap from stories to supply chains, launching her first on-demand delivery startup. After seven years of building and learning, she faced expansion challenges and made the hard call to shut it down in 2022.
But that wasn’t the end—it was the beginning of something sharper.
That same year, she co-founded Pikndel, reimagining last-mile logistics with a dark-store-powered model that enables hourly deliveries. Tullika’s past experience managing tight productions, diverse teams, and strict timelines translated effortlessly into a logistics ecosystem where agility is everything.
Today, she leads with precision, speed, and creative problem-solving—reshaping how D2C brands experience and deliver quick commerce.
Powering the Quick Commerce Evolution
What began with ₹25 lakhs from Siddharth’s BCG savings has today turned into a logistics engine that:
- Powers 20,000+ shipments daily
- Operates 11+ dark stores in Delhi
- Servicable in Delhi, Mumbai and Bangalore-+
- Supports delivery for brands like, Mamaearth, BoAt, Uniqlo, Bellavita, Plum, Urbanic,Foxtale, Healthkart, Hopscotch, Nutrabay, Innovist and many more biggest India’s D2C brands
But Pikndel isn’t just about speed. It’s about outcomes.
“COD delivery conversions that usually sit at 75% shoot up to 90%+ Powered by Pikndel’s Dark Stores enabling hourly deliveries. That’s not just logistics, that’s revenue optimization.”
In fact, a simple “Same Day Delivery” badge on a product ad can improve conversion by 30%. Pikndel is helping brands tap into that very impulse behavior of modern shoppers.
The Struggles Behind the Speed
Like any real journey, Pikndel’s rise wasn’t free of battles.
Siddharth has seen both sides of the story — as an employee and now as an employer.
“The day I used to love most — salary day — is now the day I fear, hoping we’ve got enough to pay everyone on time,” he says.
There have been investor rejections, cash crunches, personal capital injections, and even criticism from brands:
“Why would anyone pay a premium for faster deliveries?”
But conviction fuels courage.
Instead of stretching thin in the name of scale, Pikndel chose focus.
They hit pause on expanding into Mumbai and Bangalore, and concentrated their efforts on perfecting operations in Delhi. That strategic bet paid off — today, Pikndel has been bottom-line profitable for over six consecutive months.
The Vision: More Than Just Delivery
Pikndel isn’t trying to be another logistics company.
It’s evolving into a quick-commerce infra plug-and-play engine. A brand can plug its order system into Pikndel, store inventory in their hubs, and let the system do the rest — Pick. Pack. Deliver.
“We’re now working on predictive tools that can aid brands decide what SKUs to stock, how much inventory to place, and exactly where to put it — all based on data.”
This isn’t just faster shipping.
It’s smarter commerce.
What’s Next?
In the next 6 months, Pikndel plans to:
- Expand to 11 new cities
- Build inventory planning and demand forecasting tools
- Optimize delivery with intelligent routing
As Siddharth puts it:
“We’re not just building delivery speed. We’re building the brains behind it.”
What Siddharth & Tullika Batra Believe
- Execution > Ideas: Ideas are cheap. Execution is everything.
- Team over everything: You can’t do it alone.
- Resilience is underrated: Startups test you daily. Show up anyway.
